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Marketing Strategy “Word of Mouth”

illustration of word of mouth 215×200 Marketing Strategy “Word of Mouth” marketing strategies business, has always been a concentration of entrepreneurs. From start marketing business that requires a considerable cost, to traditional marketing strategies that do not require an alternative them to introduce their products to consumers.

One marketing strategy is quite effective and widely used by entrepreneurs of marketing strategy “word of mouth” or word of mouth marketing. Although considered a traditional marketing strategy, but this way is powerful enough to convince consumers. Some are even saying that 68% of consumers who buy a product, is a person who emendation information from other consumers through the dissemination of news from mouth to mouth.

Word of mouth marketing strategy was never forgotten by the business. Because of this marketing provides many facilities to help Samarkand a product or service. With the power of personal recommendations from colleagues and significant others, it can increase consumer confidence to a product. No wonder if the presence of mouth marketing, it can increase sales up to two-fold.

Besides word of mouth marketing does not cost money, you could say this is a free marketing strategy is very effective. What’s more Indonesian people have a habit like socializing and hanging out just to simply share stories, so the opportunity to disseminate information about a product or service that they use very wide open. This will benefit the employers, because the presence of word of mouth will bring up the loyalty of customers towards your product.

In carrying out marketing strategies from mouth to mouth, you can use several ways. Are as follows:

through word of mouth marketing Marketing Strategy “Word of Mouth” 1. Perform marketing to the most influential people in one community, find out about the latest product developments, and enjoys sharing the story to colleagues or relatives about it – do what they know. So the more people who know information about your business and disseminate information to other consumers.

2. Providing excellent service to every customer. Consumers who obtain satisfaction from a product or service, will indirectly inform the excess product or service to others. So that their belief in a product will increase, because of recommendations from friends or relatives.

3. Make your business a unique and attractive, thus attract seekers of news to cover your business. With the coverage of various media, can improve the public interest to spread an information. So the marketing of the mouth to  increasingly widespread, as people tend to like the news.

But besides providing many advantages, from mouth to mouth marketing is also a time bomb for companies that do not maintain the quality of its products. Because society will distribute any news, either excess or shortage of products of the product. If there are consumers who are disappointed with your product, then it is not impossible if the consumer is going to preach such a bad thing to friends and relatives.

Therefore, continue to increase the quality of the products you offer and let the consumers that help marketing your business. Hopefully this can be useful marketing information, greeting success.