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Posts Tagged ‘social media’

Marketing Strategy “Word of Mouth”

illustration of word of mouth 215×200 Marketing Strategy “Word of Mouth” marketing strategies business, has always been a concentration of entrepreneurs. From start marketing business that requires a considerable cost, to traditional marketing strategies that do not require an alternative them to introduce their products to consumers.

One marketing strategy is quite effective and widely used by entrepreneurs of marketing strategy “word of mouth” or word of mouth marketing. Although considered a traditional marketing strategy, but this way is powerful enough to convince consumers. Some are even saying that 68% of consumers who buy a product, is a person who emendation information from other consumers through the dissemination of news from mouth to mouth.

Word of mouth marketing strategy was never forgotten by the business. Because of this marketing provides many facilities to help Samarkand a product or service. With the power of personal recommendations from colleagues and significant others, it can increase consumer confidence to a product. No wonder if the presence of mouth marketing, it can increase sales up to two-fold.

Besides word of mouth marketing does not cost money, you could say this is a free marketing strategy is very effective. What’s more Indonesian people have a habit like socializing and hanging out just to simply share stories, so the opportunity to disseminate information about a product or service that they use very wide open. This will benefit the employers, because the presence of word of mouth will bring up the loyalty of customers towards your product.

In carrying out marketing strategies from mouth to mouth, you can use several ways. Are as follows:

through word of mouth marketing Marketing Strategy “Word of Mouth” 1. Perform marketing to the most influential people in one community, find out about the latest product developments, and enjoys sharing the story to colleagues or relatives about it – do what they know. So the more people who know information about your business and disseminate information to other consumers.

2. Providing excellent service to every customer. Consumers who obtain satisfaction from a product or service, will indirectly inform the excess product or service to others. So that their belief in a product will increase, because of recommendations from friends or relatives.

3. Make your business a unique and attractive, thus attract seekers of news to cover your business. With the coverage of various media, can improve the public interest to spread an information. So the marketing of the mouth to  increasingly widespread, as people tend to like the news.

But besides providing many advantages, from mouth to mouth marketing is also a time bomb for companies that do not maintain the quality of its products. Because society will distribute any news, either excess or shortage of products of the product. If there are consumers who are disappointed with your product, then it is not impossible if the consumer is going to preach such a bad thing to friends and relatives.

Therefore, continue to increase the quality of the products you offer and let the consumers that help marketing your business. Hopefully this can be useful marketing information, greeting success.

One other significant factor is the ease. If online shopping sites can not offer a feature that allows users, people will be reluctant to transact. One of the online shopping site that features the quite comprehensive, and offers a variety of convenience are Blibli.com. This site offers easy personalization and sharing the experience of shopping through My Blibli features, such as: personal shopping profile, wishlist, shopping bonus points and special, as well as the freedom of sharing favorite products through various social media sites.

This is called social commerce, that is when we do not just shopping and transacting online, but is used as a social shopping experience. We share with others about what we buy and how our experience of buying such products. As social beings, we will be more interested in buying an item if you get recommendations from friends or the people closest to what we believe.

Blibli.com display only quality products and official warranty from trusted merchants partners. Apart from a trusted seller of factors, the product being sold is also displayed with detailed descriptions, from the overview, specifications, up to the reviews from other users. This will help buyers to find products that best suits your wants and needs.

IDBYTE, Indonesia’s biggest digital event which consists of exhibitions, workshops, conferences, and Bubu Awards, will share about the social commerce on workshop sessions on July 12, 2011. This workshop will feature prominent speakers from major companies about the business potential in the online world as well as an understanding of the ins and outs of starting an online business. It is time businessman Indonesia increasingly solidify position as a producer in the digital industry, not just mere consumers or users

Indonesia is one country with the largest growth in Internet users. Its potential for economic development through digital technology arguably devastating. One of the digital opportunities for the transaction is online.

Virtual world bring together buyers and sellers from all over Indonesia. Imagine a crowded Jakarta, traffic, heat, and polluting, with shopping centers are overcrowded. Should one always face all the discomfort every time want to shop?

Or imagine them living in the area. Communities in small towns or rural areas are sometimes difficult to get certain items. Often these items are only available in larger cities, which must be reached with the time and cost is not small, so the shop was just a luxury in itself.

Online shopping sites is the answer to ease buying and selling. For buyers, who need to do is select, click, and then transfer money via online banking services. Within not too long, the goods will be sent to the destination address.

Now, with the growing sophistication and security of transactions, making more and more people are sure to make buying and selling online. E-commerce activities in Indonesia to grow so rapidly compared with two years ago. ComScore Report in March 2011 stated that Indonesia recorded the largest percentage increase in visits to online banking sites in Southeast Asia, grew 72 percent, some 749,000 unique visitors.

One other significant factor is the ease. If online shopping sites can not offer a feature that allows users, people will be reluctant to transact. One of the online shopping site that features the quite comprehensive, and offers a variety of convenience are Blibli.com. This site offers easy personalization and sharing the experience of shopping through My Blibli features, such as: personal shopping profile, wishlist, shopping bonus points and special, as well as the freedom of sharing favorite products through various social media sites.

This is called social commerce, that is when we do not just shopping and transacting online, but is used as a social shopping experience. We share with others about what we buy and how our experience of buying such products. As social beings, we will be more interested in buying an item if you get recommendations from friends or the people closest to what we believe.

How to Promote Your Business on Facebook

Facebook is certainly one of those strange phenomena that produces exceptional Internet.

Until a couple of years many just knew we were the social networks and now it seems that everyone wants to be on Facebook .

And no wonder as the explosion of popularity that this tool (to call it) has generated is impressive and seems to be the perfect platform to promote your business.

The main reasons why Facebook is an excellent choice to promote your business are:

• It is a very popular
• Known to many
• Preferred for its friendliness and ease of use (even my 8 year old son is on Facebook)
• Their growth is exponential and has not stopped growing in the last 2 years
• The boundaries of this network are not yet known

The promotion strategies can be free or very low cost

Facebook currently has overcome the barrier of 500 million users and still growing. And it’s good that everyone wants to be there, totally there are their friends and their friends.

However, many people think (wrongly) that to promote your business on Facebook is enough to open a new user or a page with the name of your company and sit back and wait for thousands of users become “fans”. Nothing could be farther from the truth!

Others think that we must begin to bombard all their friends and friends of those with ads placed on your wall for everyone to start buying. Or worse, ads on the walls of their friends. And this is just another version of the ever-hated “spam” that does nothing to dislike the brand rather than giving value.

Your promotion Activities Are Truly limited only by your imagination. If you plan to teach a course, sponsor a community event, or Conduct an email campaign, you’ll want to include it in your advertising and promotion plan. Remember, unconnected Sporadic Attempts to Promote your product or service Are bound to fail, your goal is to plan and carry out a sequence of focus promotion Activities That will Potential Communicate with your customers.

Often Have Small Businesses While miniscule (or non-existent) promotion Budgets, That Does not Mean That Small Businesses Can Implement Effective design and promotion plans. Visit the Business Promotion Library for a host of inexpensive ideas to get your plan off the ground promotion.

No business is too small to Have a marketing plan. After all, no business is too small for customers or clients. And if You Have These, You Need to Communicate with Them about your products and / or services.

Are literally flooded with emails of people who do not know and who write to me wondering why their online marketing campaigns do not work and why, despite their do their utmost, their performances are often so disappointing. I speak of course of medium and small online publishers that every other day wondering what are the alternative strategies and tactics of Internet marketing more effective and will not give peace to try to understand why their company is unable to increase sales and using the Web to engage customers as they damned social media should enable you to do. “What’s wrong?” I ask so many.

In fact, the situations are so diverse and varied that I would take a volume to respond appropriately and timely to each of these requests for help.
The disappointing results of your Internet marketing campaigns may be the result approach that uses. Some people still rely on the brochure or on-site content entirely self-referential without even realizing it. There are those who still shoots press releases or newsletters without the smell of mimeograph circular still talking with the “us here” and “us” Read the rest of this entry »

Facebook was originally conceived as a place to stay in touch with old classmates. It’s been a while since then, and now Facebook has become the largest social media world, with more than 300 million active users, and an increase of 513.7% reported only in the first six months of 2009.

Facebook will probably grow even more in the second half of 2009, as reported in a recent report from Nielsen, in the wake of large companies like Google, Microsoft and Yahoo.

That said, how can you take advantage of this extraordinary popularity to create new opportunities for your business, and to reach a wider audience through social media?

Facebook has just moved in this direction by introducing some important changes to pages business, which now allow for greater interaction and involvement, all things you could use to your advantage.

With these new features, changes everything. The actions of companies are now shared across the network, enabling them to participate actively as members of the community, rather than making them remain passive spectators. Read the rest of this entry »