Posts Tagged ‘process of planning’
August 30th, 2010 | 
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Marketing is the process that is to create, distribute, promote and priced goods, services and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment.
The essence of marketing is to develop a satisfactory trade which can benefit both customers and businesses. Customers are customers of the products of the organizations, the focus of all marketing activities. A target market is a specific group of customers on which an organization focuses its marketing efforts.
The marketing mix is made up of four variables (product, price distribution and promotion, the 4 Ps of marketing) that a firm is able to control to meet the needs of customers within its target market. Before operators are able to develop a marketing mix, to collect detailed and updated information on customer needs. Read the rest of this entry »
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