Marketing is promotion, marketing is advertising, marketing is knowing how to play for the media. Promoting a product or an idea is like playing an instrument. In this case the product or the service is the instrument. The roll the is applied for when approaching a marketing managers jobs is to make the presentation of the instrument the best it can be. So, you hire the best musician to play the instrument. You rent the best theatre to pay the instrument in.
Your hire the best orchestra to accompany the instrument and you dress up the players and the surroundings in a very exciting and glorious way. The performance begins and afterward your sales people go around the audience and pick up hundreds of orders for the instrument from people who no matter how long or hard they practice, will never be able to make the instrument sound like it did on stage. But your marketing managers job was to present it in a likeable light, he did and it sold.
The marketing jobs people came through as well. They found and hired the musician that played. They tested venues until they found the theatre the instrument sounded best in. They listened to dozens of orchestras until they found one that complimented the instrument down to matching the timbre, beat and even the color scheme of the theater and the instrument, and they arranged the best price for their services to boot! They printed and distributed the ads, designed and promoted the web site that promoted the event, took tickets at the door and arranged to sweep up after the event. Thats total marketing.
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