This is a typical concern of entrepreneurs wishing to expand their business by offering home delivery to customers. Here I share with you everything you need to know about this important added value and the steps to implement it.
Why consider the service at home?
The first thing to be clear is that customers today are very different than they were 10 years ago. This is the era of technology and the Internet, where everything is fast and time is growing short.
Consumers today are won with value-added creativity and services increasingly exclusive. The times when the client came to our business, patients are becoming more distant and now it’s time to go to the client and conquer.
The home delivery of these services represent a great value for our customers modern. Whatever the role of your business: selling food, computer supplies, car cleaning, tutoring, etc.. Your customers will be delighted to offer them serve them in the door of his home and this service will help you substantially improve your sales. Have you ever wondered how you can improve your business with this service? Sure to find many creative ideas to explode.
What considerations should be taken to implement a strategy for home delivery?
The advantages are many and certainly the implementation of the service must be carefully planned strategy to produce the desired results and not become just a cost to the business.
1. The service address must be a sales tool. Bear in mind that the main objective is to increase sales at a rate sufficient to cover the costs of implementing the service at home. It would make no sense to increase sales by 15% if the same percentage as you spend on shipping.
2. The service should aim to save customers time. One of the keys to the success of home deliveries is speed. One customer valued this service especially if it is a service that saves time, distance and fuel. A key detail to do is tell your client by telephone as clearly as possible how long you can fulfill your order to avoid creating false expectations.
3. Start small. In order to comply with point 2., Your strategy must ensure that times are achievable and for this you must start covering only your area or surrounding areas, and going to expand the extent that you are taking control of the logistics and costs.
4. In planning must take into account all factors. The logistics of shipping will be affected by several factors: the traffic, the route, the pilot, the fragility of the product, the vulnerability of the area, weather, schedule, etc. All these factors must be carefully considered when scheduling deliveries, times and fees (if applicable).
5. The delivery service should ideally be “free.” Like a good entrepreneur must know that the “free” does not exist. For a merchant everything, absolutely everything is paid: directly or indirectly. Usually, home delivery services are usually offered as free for the client not suffer as a direct increase to the price. However, it is not uncommon for prices of products for shipment to consider the surcharge door and indirectly in the price or, as an alternative strategy is to ask the customer a minimum purchase in order to provide service knowing that this minimum and you cover shipping costs.
6. Adjust your time according to the quantity of orders. Depending on your business and the success you have the time to offer home delivery, you can adjust the delivery time pondering the number of orders against your ability to deliver. In simpler words, if you have more orders is excellent but will need to provide longer lead times.
7. Make a travel blog. The controls are important to accurately measure the costs of this type of service. Since the beginning makes a log to determine the factors affecting travel: departure and return fuel per week or per day, single or multiple deliveries, destination and delivery schedule, product delivered (price), etc. This control can be carried in paper form, on a blackboard or in an excel sheet but the important thing is to know the behavior of your market and your ability to respond to it.
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Posted in Business Tips | Tags: Business, Business services, Business Tips, How to make the coustemer comfert, Own business