You can use basically two ways:
a) Building a Vertical Marketing Scheme, where you, as a producer, you build a bond with your broker to find all committed to working to achieve common goals and complement each other exclusively distribute your product. Examples of this type of organization you can find at most dealers or new car dealers and franchise food, clothing, etc.
b) Make the purchase . Conventional Marketing System reached an agreement with several independent dealers also buy products from your competitors, with the understanding that they are always trying to achieve their own goals in all transactions they make, even sacrificing their own goal of the channel. This is the case with durable goods like televisions and appliances, and in most consumer products such as non-durable personal care goods, food, clothing, etc. ..
And how Determine the most appropriate channel for my company? .-
To do this, you must answer openly and honestly to the following questions in relation to your customers:
a) Are my customers prefer to buy from me because I feel that my company is close to them? (Physical and emotional). Would you be in line by buying the same products or my competitors would rather go some distance to buy me?
b) Under the optimal conditions Were they willing to buy my product over the telephone, by mail (catalog) or via the internet?
c) regularly ask my clients to use the product immediately? or, if you’re willing to wait a while to accept it?
d) Do I need to have a product range of sizes, colors, speed, etc.? or is it just needed a model in warehouse
e) Is the price of my product is a frequent cause of negotiation with the customer?
f) after a customer purchases a product needs more “after-sale service? (Warranty, parts, instructions for use, repair, etc)
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