During the past 30 years Bill Gates has used the same business strategy that has taken him to multiply his fortune rapidly. However, the secret seems to be just executed brilliantly imitated by few. I’m sure you implement this strategy in your business, you can make a huge difference in your income.
But what is exactly what Bill has been doing all these years that has led him to be one of the richest men on the planet? What exactly lies its success?
My son was a few days ago this question: When was that Bill Gates invented Windows? to what I had to respond, “Well, he actually invented the Windows, in fact more than a programmer nerd or something, Gates is considered a marketing genius” and continued “if something has managed to do well, is to sell products. ”
But let’s look at history and see a bit more deeply on their sales strategy:
* QDOS. This program was the basis of the first computer operating system. A command program was invented by Tim Paterson in 1980 would later be named as PC-DOS.
* Bill Gates get to see the market potential of personal computers did not exist back then and saw the program QDOS a first attempt to realize this vision. So we acquired the rights to QDOS for $ 50,000 and he sold millions of copies in partnership with IBM making his first spectacular fortune.
* Windows 3.1: The success of DOS was not enough and the demand for a graph-like operating system Bill Gates took his first work with graphics from the Windows versions 1.0, 2.0, 2.03 to reach 3.1, which sold 2 million copies in 6 months. It is said that the basis for this operating system was an idea borrowed from the company who claimed Apple copyrights which shows that Microsoft did not invent the operating system but took the idea from someone else.
* Windows 95: after a series of improvements to the consumer and new graphics, Microsoft has launched its successful Windows 95 product.
* Windows 98: In 1998 he released the new version of the system with great success but with certain claims of functionality so a year later re-released Windows 98 Second Edition, an enhanced version of the first.
* Windows 2000: Launched in February 2000 under the premise of “professional line” coming out this updated version of the previous system (W98), also selling millions of copies.
* Windows ME: that same year in September and under the premise of the “new millennium” that both technology markets frightened out Windows ME, although a version was of very poor quality …. also sold millions of copies.
* Windows XP. Improvements to Windows ME and in October 2001 is launched with great success again and also number of defects Windows XP. Software that is later improved with patches that were updated over the Internet. In addition, this version already contained other important marketing concept: XP Home and XP Professional to suggest the idea of different options for home users or office (?).
* Windows Vista: January 2007 to launch a “new” redesigned and many technical changes specifically aimed at safety. Version that was not liked by many consumers but also sold by the millions.
* Windows 7: launched in October 2009, this is the most recent version of “latest technology” presents Microsoft. It is estimated that by the end of the year have sold 300 million licenses.
* Windows 8: we do not know date or features or “new benefits” that the offer proposed. But the expectation for the consumer is created.
All this without mentioning other parallel versions such as Windows NT, Windows CE, Windows Server, Windows Workstation, etc. or other products such as Internet Explorer, Windows Media Player, Paint, Wordpad, Defender, etc.
As you can see, the story reveals the great secret of Bill Gates and his successful business strategy that could be described colloquially as follows:
* Identify a potential market for a product
* No need to invent this great product yourself
* Get this product and buy it for a good price
* Then sell it in large volume
* Then make it better and bring them again to sell
* Then make it better, change his name and sell it again
* Repeat the above steps and still selling
* Use premises as a “new,” improved “,” latest technology “,” greater security “,” faster “,” enhanced features “, etc. and bring them again to sell
* If you criticize your product, use it as an excuse to offer a new proposal and still selling
* Never stop selling, people always like the “new”
So, Bill Gates has been selling improved versions of their product over and over again and if to this we add that a program is now also sold in various languages, then the market is expanded almost indefinitely. And if you multiply it by every product we sell now, then we can understand because it remains the world’s richest businessman.
This same strategy is commonly applied by companies in detergents, toothpaste, cars, phones, etc.. improve or implement new features to their products and sell them through ad campaigns restarted.
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