We have already discussed in these pages a useful tool to communicate a business environment with users of the Internet, while allowing the latter’s participation in the communication process put in place: the corporate blog.
We now want to analyze the activities of Internet marketing more vote participation and relationship with web users. Those who use “social networks”, networks of relationships that have both the experts are talking about web 2.0. We treat the topic Social Network Marketing.
Make a comprehensive list of platforms that allow you to operate in this area would be long: Every day new services, who may take over an existing model to fit a specific sector or that are meant for the consumption of a particular type of user.
Among the most commonly used include the now too familiar Facebook, YouTube, Flickr.
Well, but … what companies can get from similar initiatives?
For several days is online a list of companies that have undertaken these marketing initiatives: the list of companies 2.0 (which recalls the concept of Web 2.0). There are many motivations that drive the business realities on social networks. I will focus on two that I consider most important: the first motivation is to be present where people are present and the second is to communicate with users interact with them.
A wonderful advertisement of a famous brand of tights reminded us how this was always the life of a girl in his daily life as well as in important events.
Why then simply tell us by a television screen when there are social networks?
Be present in these spaces can indeed being found by users who somehow captivated the services and / or products, and who may become allies with word of mouth (buzz marketing) and visibility that is generated when using the network to communicate with friends, exchanging messages, information and content (viral marketing).
Why should this be if my company operates in the industrial sector?
All right. I agree that tubes, screws and bolts just lend themselves to communication, not having that innate charm of bottles of perfume or sunglasses fashion.
But I use these channels to publicize further my product in a different way, perhaps using videos and photographs. If I have movies I can put them in the pages of my website and some video sharing network. If I have photos I can do the same.
Research is therefore display, in ways that are impossible with traditional media: an advertisement in a newspaper costs much more and “will disappear with the publication of the new copy.
We have already spoken communicative ineffectiveness of the famous 30 seconds granted by television
The brand – brand – is another aspect that may benefit through proper campaign Social Network Marketing: you can enhance your credibility, customer loyalty, and build their brand by sharing the knowledge of your industry and responding to questions and questions, meeting demands of users.
It requires constant participation, an update as frequently as possible of the contents included in your profile … and some good ideas and a spirit of change iniziativa.In you get feedback on their actions, which are valuable and difficult to obtain otherwise.
Be to seek a profit is another step, but involves an even greater commitment by the company in terms of time and resources to devote. Invitation to deepen the business aspect of the Social Network Marketing through better
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