Business Questions Blog

* Marketing is dead because they are exhausted, the two conditions that feeds: first, that people could talk easily and directly between them, according to which the transmission channel was concentrated, easy and direct control.

* Use the budget in different ways: browsing, listening to continuity of the network and the speed or drive to encourage conversations or voluntary initiatives is your marketing plan.

* The damage caused by the seller is unable highest savings you got his contract with the low cost – who have had contact disappointing, will not by itself. If you sell the phone, every trick you will backfire as negative word of mouth. And no, reports sales do not reflect this.

* If you declare (for example) that the discount is only for me and for today only, or otherwise enjoy ingenuity of people, be aware that the conversation is persistent and the network keeps everything in memory: sooner or later someone will travel into the past to control.

* If you think that selling on the internet is not for you, because the physical experience of selling to the customer is unique, you are right. Others will do it gladly for you.

* Send in your mailboxes on paper as it has a return above the cost, however, is not direct marketing is spam. So the return on investment also included the annoyance of the recipient – and the contacts that will tell.

* The Unconventional is a pain medication in the local marketing of disease: why do they effect you must increase the dose each time, but each application decreases the capacity of people.

* If you can reassure you, for the most part, viral marketing is just advertising with a touch of product placement: you are only paying seeder, rather than publishers, for exposure.

* Ambient marketing – often – it’s just advertising that evades the charge occupation of public and contributes to a further increase in advertising antibodies in people.

* Your corporate communications guidelines, encoded with Pantone colors chosen by a consulting company for one million euros, the specifications of millimeters around the contour of your logo and leave the rest of your coordinated communication, which occupies 90% time of your personal image and PR department, not relevant to one of your clients. Do not believe us? Try for yourself.

* The possibility of building a brand through investment in traditional communication decreases more than proportionally with increasing ease for people to exchange information directly.

* Remove the word “marketing” in conversations, sites, brochures, from business cards will help.

* Simply add a dash of “social media” is useless, if we use the same mindset of the old marketing and advertising metrics.

* Country (marketing) is a perfect time: just do not have to use it within the General, but that of the farmer.

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