Marketing is the process that is to create, distribute, promote and priced goods, services and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment.
The essence of marketing is to develop a satisfactory trade which can benefit both customers and businesses. Customers are customers of the products of the organizations, the focus of all marketing activities. A target market is a specific group of customers on which an organization focuses its marketing efforts.
The marketing mix is made up of four variables (product, price distribution and promotion, the 4 Ps of marketing) that a firm is able to control to meet the needs of customers within its target market. Before operators are able to develop a marketing mix, to collect detailed and updated information on customer needs.
Individuals and organizations are involved in marketing to facilitate trade, namely the provision or transfer of goods, services or ideas in exchange for something of value. In order for an exchange takes place must be satisfied four conditions: they must attend two or more individuals, groups or organizations, and each party must have something of value that you want the other side, the exchange should provide a benefit or satisfaction to both sides involved in the transaction, each party must trust that the other party keep the promise of something of value, and to build trust,
the parties involved in the exchange must meet the expectations. Marketing activities should groped to create and maintain satisfying exchange relationships. The marketing environment, including competitive forces, economic, political, legal and regulatory, technological and socio-cultural influences surrounding the client and the marketing mix. These forces can generate threats to businesses, but also generate opportunities for new products and new ways to reach customers.
The marketing concept is a management philosophy that an organization should groped to provide products that meet customer needs through a set of coordinated activities that also allow the organization to achieve its objectives. Customer satisfaction is the main objective of the concept of the market. The marketing orientation is a commitment by the entire organization to identify customer needs and respond to them. Relationship marketing is the creation of buyer-seller relationships in the long term and mutually beneficial. Customer Relationship Management focuses on the use of customer information to create marketing strategies designed to develop and sustain relationships with desirable customers.
CRM requires the identification of how purchasing behavior through the use of this information, so you can focus on our most promising and profitable. The customer value is the subjective assessment by a customer of the benefits compared to costs in determining the worth of a product for him. Benefits include everything a buyer receives an exchange, while costs include everything a buyer must give up to obtain the benefits generated by the product.
Marketing management is the process of planning, organization, implementation and monitoring of marketing activities to facilitate exchanges effectively and efficiently. Planning is a systematic process for evaluating opportunities and resources, determining marketing objectives, developing a marketing strategy and preparing the implementation and monitoring. The organization of marketing activities involving the development of the internal structure of the unit marketing. The implementation of appropriate marketing plans is to establish performance standards, comparing actual performance with standards set and to reduce the difference between desired and actual performance.
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